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"The medium is the message." Marshall McLuhan, Understanding Media, 1964
Marshall McLuhan could have had little idea how profound his statement would become as we move onward into the 21st Century and an increasingly technological era. McLuhan's concepts of the global village have resonated through decades and never have his words held such weight as when we examine the impact of technology on our communication processes.
Our past conferences themes of accountability, civility and listening, cannot be examined fully without examining the impact of media on those issues. As we examine media, the term Morphology: a study of structure or form; the system of word-forming elements and processes in a language, provides us a framework with which to examine media's impact on our communication processes.
Therefore, our 2008 TSCA conference challenges its members to share their ideas on the impact of media on our communication processes through creating programs that: